Dutchisms #003 (Part 1): Cheese Counters And Bread Squashers
Sunday, July 13th, 2008supermarkt de (~s)
1 grocery store
It would be accurate to say that my sandwich article received a fair amount of feedback. Okay, quite a bit of feedback. Thus, allow me to explain the long gap between these articles by telling you that the interest was so intense I decided to leave to study the mystical arts of sandwich making in the Orient. Yes, the sandwich arts there are so mystical and secret, you never even see the indigenous peoples with sandwiches. They’re that good.
However, upon my return, I was informed by my instructors that revealing their oh-so secretive select sandwich secrets would result in Ling chi performed with a cheese grater. So, rather than become Filet Americain I’ve decided to back off and explore areas that are only tangentially related to sandwiches. More specifically, I’ve decided to look at where sandwiches come from, because, well, it’d be kind of gross to write an article about where sandwiches end up.
Now if we were all adults here, I’d just tell you the truth about sandwiches which is that they’re born when two pieces of bread fall in love and the Daddy bread takes his lunch meat and-…But like I said, some kids might read this so I’m just going to lie and say that sandwiches come from the grocery store. So, we’re going to talk about grocery stores.
Dutch grocery stores are initially a little unsettling to the foreign eye. Growing up in America, you get very used to the concept of all grocery stores being more or less identical. Winn Dixie’s, Publix, Kash & Karry, Kroger’s, Food Lion, Save-A-Lot, change the colors of the coupons (okay, color of the boxes in Save-A-Lot) and you’re left with basically the same thing. Same foods, same prices, same aisle layout, same half-dirty/half-clean bathrooms, same boring flecked white tile floors, same sense at an 11:30pm visit that any sudden movement might cause the pale, anemic, fluorescent-bleached forehead of the cashier to split open and eject a flesh-eating Cthulu baby at your throat. The minor variations between each serve only to highlight the wholly homogeneous banality of the experience. You can almost feel the sterile white kid gloves the culinary corporate overlords have collaboratively chosen to corral their collective customers with.
So, if you’re expecting me to say that the Dutch have a magical food distribution methodology that doesn’t make you feel like a lab rat, you’re in luck! They have one, but unfortunately, it’s not the grocery stores. It’s called the tree-times-per-week farmer’s market they have in the middle of town but that’s another column (Yes, roughly the same as the farmer’s markets in the states).
In terms of their shared similarities, Dutch grocery stores are essentially the same as their American counterparts, just with a different set of cliches and this is what ultimately makes them feel so odd. They have some common things with American grocery stores (you usually enter in the vegetable section) but there are also some things they don’t (the very existence of a “cheese counter”, which in the Netherlands is less of a “counter” and more of an altar. In ancient times, foreigners were sacrificed on these by cloaked, clog-wearing druid types, to their frightening pagan dairy gods. Luckily, times have mostly changed except in the Liedl franchise where the managers still wear the cloaks and occasionally the stray expat goes missing).
The most obvious difference is one of size. We’re used to grocery stores being quite large, with high ceilings, long rows, and numbered aisles. The average Dutch grocery store is probably about the size of the average Barnes & Noble. I’ve yet to find any store in the Netherlands even reasonably close to that of a Wal-Mart or Publix, except those that deal in furniture (Ikea, Leen Bakker, etc) which necessitate large amounts of floor space. Dutch grocery stores are usually inserted into pre-existing buildings, like the Albert Heijn built into the Korenbeurs in Vismarkt here*. Yes, the building with the columns in the foreground of this shot is, in fact, now a grocery store. Makes your grocery store look nice, huh?
Another disconcerting change: everything is grouped just slightly different. The perimeter of an American grocery store tends to flow in the order of vegetables, wine, deli, meat, some frozen crap, dairy, lunch meats, bakery, pharmacy, registers. The Dutch grocery store tends to differ from this model by flat out rejecting the concept of a standard perimeter. As I said earlier, most begin with a vegetable section but that’s just to trip you up. Some of them might begin with a bread section. Some of them might put the raw meat next to the veggies. Or the ethnic foods next to the cheese, which makes no sense! Candy next to cleaning supplies (Watch your kids, folks). Canned goods next to breakfast cereal! The bread next to the dairy! The dairy next to the bread! Is there no end to their madness!
Okay, seriously, it can be hard to find what you’re after sometimes because things are not where they’ve been in every grocery store for the last insert-your-age-here years. Even when you can find the section you’re looking for, choices can be a bit different: Pasta next to pickles? Soft drinks next to milk? Frozen pizzas next to the wine? Sometimes this assuredly comes from space constraints, some of it must be the result of strange subliminal marketing studies, and some of it can only be culled directly from the mind of a malicious madman. Dr. Lecter to Aisle 10 please.
At any rate, we come now to the greatest change of all in the Dutch supermarket system: the balance of power between the employees and yourself is radically shifted. And not in your favor, my friends. Not at all. American supermarkets must be carefully regulating the salaries of their employees, making certain that they never have the money for a European vacation, because the second just a single one of them came here and saw what working in a Dutch grocery store is like…there would be no end to it. For you see, the Dutch unions have obtained for their workers the one thing that has been long denied their American counterparts. That thing all cashiers dream of, that one crucial thing their bosses possess that they do not, that one crucial thing with which they can rule over their minimum-wage peons. You see, the Dutch grocery store employees…have chairs.
But unfortunately, the heartbreaking tales of what really happens at the Dutch cash register….is in part 2 of this post, coming later this week. Roll credits!
Not my photo of Vismarkt.